Logitech’s Woke Keyboard: A Case Study in Marketing Madness

Companies do not learn from their mistakes, and the latest example is Rockstar’s attempt to go woke with Grand Theft Auto 6. This episode dives into the repercussions of such decisions, emphasizing that when you go woke, you often end up broke. We also take a critical look at Logitech’s new inclusive product line, which seems to miss the mark entirely, leaving many questioning their target market. Additionally, we discuss the delays in Warhammer 40K: Darktide, the rising costs of VR technology from Meta, and the upcoming free game on Prime Gaming: StarCraft Remastered. Join us as we unpack these topics and explore the current state of the gaming industry, highlighting how companies continue to struggle with understanding their audience.

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Takeaways:

• The delay of Warhammer 40K Dark Tide highlights the industry’s focus on game polish and stability, learning from past failures.
• Meta’s decision to raise VR headset prices demonstrates a misunderstanding of consumer demand in the gaming market.
• Logitech’s new inclusive products may alienate their core audience, proving companies often misjudge their target market.
• The upcoming Grand Theft Auto 6 may suffer creatively due to a focus on wokeness over humor and cultural satire.
• Overwatch 2’s beta changes indicate ongoing struggles with character balance and gameplay strategies in team-based games.
• The gaming industry continues to see a trend where companies pursuing social agendas often face financial repercussions.

Companies mentioned in this episode:

• Logitech
• Rockstar
• AMD
• Nvidia
• Meta
• Amazon
• Experian